World Fresh Exports Inc. began operating in Chile (2004), and Canada (2005). Borne out of the frustration of having Produce Brokers manage our sales for more than a decade and feeling we were not being fairly compensated. We continued to expand our footprint into the USA (2008), Spain (2014), Australia (2015), and finally China (2020). In July, 2022 we will begin operations in Maputo, Mozambique.
We succeed through the hard work of our fantastic World Fresh Team, a strong Grower base, continuing to embrace new technologies and of course the support of our wonderful customers. Many of our growers are also our friends and we work closely together each season to improve quality, increase volumes, offer healthy grower returns and competitive prices to our customers.
For more information please contact Sales@Lapincherry.com
We succeed through the hard work of our fantastic World Fresh Team, a strong Grower base, continuing to embrace new technologies and of course the support of our wonderful customers. Many of our growers are also our friends and we work closely together each season to improve quality, increase volumes, offer healthy grower returns and competitive prices to our customers.
For more information please contact Sales@Lapincherry.com
Kim Hoang - CEO & President
Kim began her career in the Retail Produce sector in 1987 and joined World Fresh in 2011. Kim has held many positions during her career, including Retail Produce Manager (20 years), Packing and Quality Control Manager, and Sales Manager. She is a produce veteran and loved by Growers and Customers alike for her honesty, candor and produce expertise. Kim speaks fluent English, Vietnamese, Cantonese & Mandarin languages.
Kim began her career in the Retail Produce sector in 1987 and joined World Fresh in 2011. Kim has held many positions during her career, including Retail Produce Manager (20 years), Packing and Quality Control Manager, and Sales Manager. She is a produce veteran and loved by Growers and Customers alike for her honesty, candor and produce expertise. Kim speaks fluent English, Vietnamese, Cantonese & Mandarin languages.
Ricky Chong - Director of Business Development
Ricky has been in the produce business for almost 40 years and spends 6-8 months on the road annually overseeing our world-wide operations. Starting as an off-shore purchaser in 1984, he has travelled the world inspecting farms, orchards, packing facilities and building decades-long relationships. In 1990, he joined Canada's largest Retail/Foodservice Distributor and held the positions of National Foodservice Produce Manager, and Senior Retail Produce Category Manager. Ricky has more than 20 years of retail experience and held positions in almost every facet of the produce industry. He is often consulted by his peers and has published the No.1 Retail Produce Handling book in the world.
Ricky has been in the produce business for almost 40 years and spends 6-8 months on the road annually overseeing our world-wide operations. Starting as an off-shore purchaser in 1984, he has travelled the world inspecting farms, orchards, packing facilities and building decades-long relationships. In 1990, he joined Canada's largest Retail/Foodservice Distributor and held the positions of National Foodservice Produce Manager, and Senior Retail Produce Category Manager. Ricky has more than 20 years of retail experience and held positions in almost every facet of the produce industry. He is often consulted by his peers and has published the No.1 Retail Produce Handling book in the world.
