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We’re excited to share the latest update from World Fresh Exports as we gear up for the 2025 BC cherry season! You're invited to visit our cherry orchards and packing facilities too! Anticipated Start: June 23 Early Varieties: Tieton, Sylvia, Cristalina, Santina Pack Sizes Available:
Promotable Ad Volumes Begin: July 7 (Lapins) Growing Regions: Osoyoos, Oliver, Naramata, Penticton, Summerland, Kelowna, Coldstream, Creston Season End: August 31 – September 7 Over the past week, our team has been evaluating orchards from the U.S. border up to Coldstream and east to Creston—covering nearly the entire BC cherry-growing region. We anticipate beginning harvest between June 20–22, with packing starting June 23 and continuing through August. We’re seeing strong demand for Canadian-grown cherries and would love to partner with you this season. Please contact us we are motivated to move volumes! Thank you! Sarah Bistritz, Global Sales & Operations Manager, [email protected] 
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May 22nd, 2025
World Fresh Exports Quality Control Inspectors have spent the last five days in our Canadian cherry orchards, evaluating the size, set, and quality for the upcoming season. We anticipate starting the harvest on June 10th and continuing to pack cherries into early September. Canada is expecting a record crop of 5 million 20-pound cartons this summer. The excellent chilling hours during winter and a cool spring have been highly beneficial, along with winter pruning and thinning during bloom time. World Fresh will be packing this substantial crop at our three facilities in Oliver, Summerland, and Kelowna. This setup ensures the shortest transit times from orchard to packinghouse, maintaining the cold chain and increasing shelf-life for our customers. World Fresh packs and ships daily, both locally and internationally, to North America, Asia, Europe, and the Middle East. We are registered for exports to Korea, China, Japan, Taiwan, Thailand, Europe, and California (where pre-season registration is required). We offer a variety of packaging options, including pouch bags, clamshells, and bulk packaging, with shipments made by truck, airplane, and sea. Please browse our website for more cherry information and varieties, and contact us to discuss a program (Photos above of some our our actual cherry packaging and varieties available in season) May 22nd, 2025
World Fresh Exports is actively packing and offering fresh cherries daily, focusing on Rainier and Coral varieties. The quality of cherries coming into the sheds and on the lines is excellent, with Corals showing a low stemless percentage of around 12%. Rainier cherries are displaying good color and firmness. Due to a smaller crop this season, with estimates down over 50% to 4-4.5 million cartons, FOB prices are higher than usual. Demand continues to exceed availability, although movement in Asia has slowed due to the high unusually high air freight rates. Interest from the Middle East and Europe is unusually high this early in the North American cherry deal, driven by several freezes in Turkey, Greece, and other European cherry-producing countries, which have significantly impacted their seasonal volumes. As World Fresh moves northward towards Washington State and British Columbia, Canada, we expect this demand to increase, with harvesting and packing continuing through early September. (Photos pictured above are of our actual cherries packed this week) |
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