Over the next year we will slowly transition from Sutherland to World Fresh (2022) to better reflect our global business model. Don't worry we are still the same company, except we will add more sales, operations and logistics team members. Move to a faster Microsoft 365 Cloud platform to improve efficiencies in real-time. Operating in Canada, USA, Chile, Spain, Australia, China & Hong Kong; and exporting to more than 30 countries globally.
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We are packing beautiful Washington cherries in our Smiling Buddha label. Quality has been excellent, with average firmtechs of 315 to 420, brix 18-25, and 4-6 color. Varieties include Cristalina, Coral Champagne, and Bing. We expect to get into heavy volumes of bing for the next week. Shipping by Air globally. Please contact us for more information, daily quality reports and cherry photos.
We are excited to be beginning another cherry season in Washington State. Offering our customers export quality cherries everyday by air and ocean. The crop out look is approximately 18M cartons (20lb), and we expect demand to be strong at the beginning throughout the season.
The first variety will be Chelan, which is well known for it's sweetness and crunchy firm texture which Asians love! Followed by the Coral Champagne, a newer variety that has become very popular. Corals have more sugars, larger sizes and are firm enough to ship by ocean to Asia. We ship to China, Korea, Vietnam, Thailand, Cambodia, Malaysia, Philippines, Taiwan R.O.C., Singapore, the Middle East, Europe and Canada. Stay tuned for more news as our season progresses and you can contact our Sales Team for more information. Thanks so much! Ricky Chong Director of Sales, Sutherland S.A. Produce Inc. The California cherry crop is down this season. Thankfully what is available, is exceptional export quality (as our photos below show). We have started with Coral Champagne and Royal Hazel cherry varieties. Both varieties are showing good brix, color, firmness (crunchy), and size.
Please contact us personally to chat further! Thanks! NBA CHERRY LABELS We are currently working on a joint effort with Blanc Vineyards, to bring our customers an assortment of NBA labelled cherries. This is an exciting new development, that has huge potential to increase retail sales in all markets. The NBA labels should be available for the 2020 season. Stay tuned for more information soon! BLACK OX CHERRY LABEL Competition has always been fierce in export markets, we would like to offer our clients a new label that easily distinguishes itself from our competitors. The bold Black Ox on Yellow, can easily be seen and recognized in Wholesale Markets leading to increased sales; and also looks great on retail store shelves. Please contact us to discuss a 2020 cherry program, quantities are limited! MORE CANADIAN CHERRIES AVAILABLE IN 2020!
Great news, we continue to increase our cherry tonnage annually as more new B.C. orchards begin to produce. More Northern late cherry orchards to make Autumn Moon Arrivals in late September. More Southern cherry orchards, which means another large increase in ocean containers for Asia in 2020. Canadian cherries are some of the best in world! We anticipate strong demand to continue to exceed volumes. Contact us to discuss a cherry program soon! Kim Hoang our Asia Sales Manager, speaks Cantonese, Mandarin, Vietnamese & English. Spain has received Market Access to Thailand & Vietnam this season. However, we are still in the early stages of understanding the necessary protocols. Stay tuned as we update this post further.
Ricky Chong & Mike Lloyd will be managing the Spanish export cherry programs this season. We will both be on-site daily inspecting orchards and export packing quality. Spain has some beautiful cherry varieties, high sugars, crunchy, good sizes and volumes.
Spain will begin export volumes in early May, with peak production during the month of June. A 2019 Maff Roda cherry optical line ugrade to 21-lanes, will allow us to pack significant export volumes daily. Our optical operator is from Chile, and has many years experience packing China export quality. Clients and new buyers can be confident in our Spanish cherry quality. Please contact Ricky directly soon to discuss a cherry program. Sutherland S.A. Produce is excited to be starting the 2019 California cherry season. The cherry crop is looking better than anticipated, with larger export volumes available this season.
We will have our QC teams on-site at each facility, to oversee and manage export packing standards; and ensure quality continues to meet our client's expectations. Shipping globally daily to Asia, Middle East and EU. As usual, we require a program to ensure we are able to meet your needs. Our Sale's team welcomes your visits and enquiries, please contact us for more details. The first California export grade cherries began a few days ago. The harvest is light this season with volumes down 55% from 2017. Early varieties in the southern districts were impacted by spring weather, and volumes will continue to be light until late next week. The first strong export variety has been Coral Champagne Cherries. Surprisingly very good firmness, above average brix (sugar), and larger-than-normal row size percentages.
Today's packout averages are as follows:
FOB prices remain high for another few days until volumes increase. Fumigated and non-Fumigated cherries are available. Rainier cherries and Bing Cherries expected to start harvesting in the next week. More photos are available at www.cherrysnobs.com Please contact us for a more in-depth market report. Sutherland ships to over 30 countries globally. Always available for a chat at your convenience. Here are the latest photos of our earliest Tieton cherries in BC. Fruit quality as you can see, looks fantastic. Usually this block sizes up more than 60% 8 Row & 8.5 Row! We are excited to begin picking, packing and exporting tieton cherries beginning June 27th. Soon afterwards we will start cristalina cherries, then santina, chelan and rainier cherry varieties.
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